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The revenue engine · System 06

Demand, on tap.

Facebook and Instagram campaigns built hook-first and managed daily, measured against booked jobs. Media buying is the craft, not a side task.

Meta Ad Campaigns

Book a Free Strategy Call 15 minutes. Honest feedback on your market.

Why boosted posts do not work

Boosting shows a post that was written for people who already follow you to people who have never heard of you, and it optimizes for the cheapest available attention rather than for anybody who might buy. It reliably produces likes from three counties away and no phone calls.

The hook decides roughly 80% of an ad's performance. Almost every local ad we look at does not have one — it opens with the business name and a list of services, which is a brochure, not an ad. Nobody stops scrolling for a brochure.

How we run campaigns

  1. Sharpen the offer before spending a dollarYou cannot out-market a bad offer, and ads only amplify what is already there. A strong specific offer makes average creative work; weak offers make brilliant creative expensive.
  2. Write hooks, pluralMultiple angles per campaign, because the winner is rarely the one anybody predicted. Specific beats clever, and specific beats generic every time.
  3. Target where your van actually goesZip-code level, not "Pennsylvania." A lead 90 minutes away costs the same to generate and is worth far less.
  4. Test in batches, kill fastCreative is tested in structured batches so we learn something from every dollar. Losers get turned off without sentiment; winners get scaled and refreshed before they fatigue.
  5. Measure to booked jobsCost per lead is the vanity metric one level up from likes. What matters is cost per booked job against your average customer value, which needs the CRM wired in to see at all.
  6. Hand every lead to the follow-up systemAds generate the enquiry. Sixty-second follow-up converts it. Running ads without that is paying retail for leads and then losing half of them.

We are media buyers, not videographers with an ads login. The distinction matters: a beautiful video that does not convert is a cost, and a rough phone-shot clip with the right hook routinely outperforms a produced spot in local markets.

What you get

Full campaign management

Ad writing, creative, targeting, daily monitoring, and iteration. Not set-and-forget.

Creative you keep

Everything we produce for you is yours, including if the trial does not work out and we part ways.

Numbers with nothing hidden

Spend, cost per lead, and booked jobs, visible to you at all times rather than in a monthly PDF.

Your first campaign as a trial

We build and run it as a performance trial. If it does not bring what we promised, we turn it off and you keep the creative.

When we will tell you not to run ads

If your Google Business Profile is unclaimed and your reviews are thin, paid traffic is usually the expensive way to solve a problem that free local search would solve better first. If nobody will answer the phone within the hour, ads will burn budget generating leads that go cold. And if your ticket size genuinely cannot support paid acquisition, we would rather say so than take a management fee.

Questions people actually ask

How much ad spend do I need?

Enough for the platform to find a pattern rather than starve, which in most local markets means a real daily budget rather than a token one. The exact floor depends on your trade and ticket size, and we will give you a straight number on the call, including if that number is more than you want to spend right now.

Is the ad budget separate from your fee?

Yes, always, and it goes straight to Meta from your own account. You own the ad account, you see every dollar, and we never take a cut of spend in a way you cannot see.

How long before ads work?

Leads often arrive within the first days of going live. Consistent, tuned, profitable lead flow takes a few weeks of testing, because the first job is finding which hook and audience combination works in your specific market. Anybody promising overnight domination is selling you something.

Do you run Google Ads too?

Our paid focus is Meta, because for most local service businesses it is where demand can be created cheaply rather than only captured. For high-intent search we would usually rather earn the position through your Google Business Profile and content than rent it.

Related reading

AI Follow-Up

What stops paid leads going cold.

Why aren't my Facebook ads getting leads?

The five usual causes.

Do boosted posts work?

Short answer: not for booking jobs.

Find out what your market is actually worth.

A free 15-minute call. We look at your market together and tell you exactly what we would do, whether or not you hire us. No pressure, no pitch.

Book a Free Strategy Call

Or reach Kai directly: (272) 394-5885 · kai@sallesmedia.com