AI growth systems for local service businesses · Lehighton, PA & nearby
More booked jobs. Nothing falls through.
Salles Media builds the AI lead generation, 60-second follow-up, prospect nurturing, and CRM systems that turn attention into booked work for local service businesses across Eastern Pennsylvania. You do not buy software from us. You buy a fuller calendar.
Fixed This Week.
We work with Restaurants, Remodelers, Dealerships, Gyms, Roofing, HVAC, Salons, Barbers, Plumbers, Electricians, Med Spas, Contractors and other local service businesses.
01 · The revenue engine
More Booked Jobs
Ads that get you called, AI follow-up that answers in under a minute, and a CRM that never loses anybody. You are buying booked jobs. The software is just how we get there.
Most local businesses don't have a marketing problem. They have a follow-through problem.
The ads blend in
Boosted posts and generic ads get scrolled past. The hook decides roughly 80% of an ad's performance, and most local ads don't have one.
The leads go cold
A lead contacted within the first minute is a different species from one called back tomorrow. Most businesses take hours. Their competitors' phones ring instead.
The follow-up stops at one try
Most owners call once, get voicemail, and move on. The job goes to whoever called a third time. Nobody has the hours for that by hand, which is exactly what we automate.
Nobody owns the numbers
If you can't say what a lead costs you and what a customer is worth, you're not marketing. You're donating. We track everything, and you see it.
One market. One winner. We make sure it's you.
The system we run is built on a simple idea: in a local market, you don't need to beat the internet. You just need to out-execute the five other businesses on your street.
Nail the offer
You cannot out-market a bad offer. Before we spend a dollar, we sharpen what you're actually promising customers, because strong offers make average ads work and ads only amplify what's already there.
You get: A one-of-one offer your competitors can't copy-paste
Get the phone ringing
Hook-first ad creative tested in batches, targeted to your zip codes, plus the Google Business Profile work that puts you in the map pack. Specific beats generic every time.
You get: Live campaigns and a profile that pulls calls from neighbors
Never lose a lead
Every lead gets a response inside 60 seconds, then keeps getting followed up until they book or say no: AI texts, AI voice agents, and long-term nurture that runs while you're on a job.
You get: A follow-up machine that books jobs while you work
Own the numbers
A CRM set up properly around how your business actually runs, so every lead has a stage, an owner, and a next action. You always know what a lead costs and what a customer is worth.
You get: One dashboard: spend in, booked jobs out
Eight systems. One outcome: a fuller calendar.
Never Miss Another Lead
AI Follow-Up & Speed-to-Lead
Every enquiry gets a real response inside 60 seconds, around the clock: AI texts, AI voice agents that pick up while you're under a sink, and booking links that fill your calendar without you touching your phone.
Most local businesses lose the job in the gap between the form and the phone call. We close that gap to under a minute, then keep following up until they book or tell us no.
How this worksA Pipeline That Fills Itself
AI Lead Generation
Qualified local people asking about your service every week, from paid social, your Google profile, and automated outbound, all landing in one place instead of five inboxes.
Not traffic. Not impressions. Named humans in your zip codes who want the thing you sell, with a phone number attached.
How this worksLeads That Warm Up Without You
AI Prospect Nurturing
The 70% who aren't ready today get looked after automatically for months: check-ins, seasonal offers, and reminders that bring them back when they finally are ready.
Most quotes don't die, they get forgotten. Nurture is the cheapest revenue you own, because you already paid to find these people once.
How this worksYour Whole Operation, One Screen
CRM Setup & Implementation
A CRM built around how your business really runs, then actually implemented: pipelines, stages, automations, and reporting, with your existing contacts migrated in and your team trained on it.
Buying CRM software solves nothing. Ninety percent of owners we meet pay for one nobody opens. We set it up so it runs the follow-up for you.
How this worksThe Busywork Runs Itself
AI Automation for Business
Quotes, appointment reminders, review requests, intake forms, invoicing nudges, and the endless copy-paste between tools, handed to automations that don't forget and don't take days off.
The goal is hours back in your week and fewer things depending on you remembering them. We automate the admin, not the craftsmanship.
How this worksDemand, On Tap
Meta Ad Campaigns
Facebook and Instagram campaigns built hook-first: ad writing, creative design, targeting, and daily management, measured on cost per lead and booked jobs rather than likes.
Media buying is the craft. We're not videographers with an ads login. We test relentlessly and kill what doesn't perform.
How this worksShow Up When Neighbors Search
Google Business Profile & Local SEO
The map pack is the highest-intent free real estate a local business can own. We optimize every service description, fix your listings everywhere, and build the pages that answer what customers actually type.
Reviews, categories, photos, posts, citations, and question-led content, tuned so the map pack works for you instead of your competitor down the road.
How this worksA Storefront That Closes
Website Design & Development
A fast, premium site pointed at one goal: booked jobs. You're looking at the portfolio right now. Yours gets the same treatment, tuned to your trade.
When the ads work, people look you up before they call. This is the page that decides whether they do.
How this worksYour first campaign proves itself. Then we talk.
We don't ask for trust. We ask for one campaign.
New agencies love to promise. We'd rather demonstrate: we build and run your first campaign as a performance trial. You watch the leads come in, with full visibility into every number.
If it brings the leads we promised, we discuss working together. If it doesn't, we turn off the campaigns and never bother you again. And you keep the ad creative.
The standards we run to
These are the benchmarks our methodology is built around: the numbers we hold ourselves to on every account.
- Maximum time before every new lead gets a response
- 60s
Maximum time before every new lead gets a response
- Of an ad's performance decided by the hook, so hooks are where we live
- 80%
Of an ad's performance decided by the hook, so hooks are where we live
- Of your numbers visible to you: spend, cost per lead, booked jobs
- 100%
Of your numbers visible to you: spend, cost per lead, booked jobs
02 · The storefront that closes
More of Them Say Yes
When the phone rings, people look you up before they commit. We build the site that turns that look into a booked job: fast, premium, and pointed at one goal.
You're looking at the portfolio. This site is what we build: the motion, the speed, the type. Yours gets the same treatment, tuned to your trade and pointed at one goal: booked jobs.
Fixed This Week.
We'd rather turn you away than underdeliver.
We work best with you if…
- You run a real local service business, from restaurants and remodelers to barbers and plumbers
- You can handle more customers than you're getting now
- You'll pick up the phone when the leads come in
- You want the numbers, not a highlight reel
We're probably not a fit if…
- You need the market cornered by Friday. Real campaigns take weeks to tune
- You want a cheap logo-and-likes package rather than customers
- You'd rather not know what a lead costs you
Running the same playbook behind $1M+ in profitable ad spend
A local team. A proven playbook.
Salles Media was founded by Kai Salles and is run by a small team that works alongside him, out of Lehighton and serving Eastern Pennsylvania. We're close enough to your business to show up in person, not routed to an account manager three time zones away.
Our playbook comes from training under Cam, founder of the Leveraged Creator program and author of "10 Paid Ads Lessons After $1M Spend." The systems we run, from offer-first strategy to hook-driven creative testing to speed-to-lead, are the same ones his community runs on accounts across the country.
No corporate fluff. No six-month lock-ins. Real campaigns, real numbers, and someone local who answers the phone.
What owners say after the trial
We only publish results we produced ourselves, so this space stays empty until our first trials wrap.
Straight answers.
We research your market, write the ads, design the creative, set up targeting, and run the campaign, start to finish. The whole setup takes less than an hour of your time, and you watch the leads come in before you commit to anything.
Own your local market.
Book a free 15-minute strategy call. We'll look at your market together and tell you exactly what we'd do, whether or not you hire us.
No pressure. No pitch. Honest feedback on your business.